Tag: ideal customer profile
An ideal customer profile (ICP) is the clearest answer to a basic growth question: which companies are most likely to buy and succeed with your product. In B2B SaaS, a measurable ICP reduces wasted outreach, shortens the path to qualified conversations, and improves retention because sales targets accounts that can actually adopt and renew. Building…
A targeted prospect list B2B teams can rely on is rarely the result of one tool or one data source. Most teams struggle because the outreach list is built without a clear ideal customer profile, inconsistent lead qualification criteria, and incomplete firmographic data. The result is wasted outreach and messy CRM records. How to Build…
